Senior communicator, account executive and founder with a focus on trade marketing, point-of-sale activation, creative team coordination and innovation procurement.
- Experienced managing large consumer-brand portfolios including DIAGEO, FEMSA and FIFCO across Costa Rica.
- Core strengths: Account & client management, trade marketing, display innovation, graphic design, photography and music/creative production.
- Proven track record delivering measurable point-of-sale sales uplifts, cost savings through vendor negotiations and successful cross-functional project leadership.