A research-led resume for senior UX designers demonstrating design system ownership, usability study methodology, and measurable impact on activation and retention.
Senior UX Designer | Design Systems · User Research · Figma
New York, NY 10013 · (212) 654-3210 · [email protected] · Portfolio · sofialindqvist · sofialindqvist
Senior UX Designer with 8 years crafting research-backed experiences for consumer products at scale. Led full redesigns from discovery to ship, improving activation rates by up to 24%. Expert in design systems, usability research, and cross-functional collaboration. Fluent in Figma and comfortable navigating complex stakeholder environments.
Led end-to-end redesign of subscriber onboarding for 10M+ users (40 interviews, diary studies, 6 prototype directions) — increased activation rate by 24%, reduced first-week cancellations by 17%.
Built and maintain the NYT design system adopted by 60 designers across 5 product teams, reducing design-to-dev handoff time by 35%.
Ran quarterly usability testing programme; surfaced and resolved 120+ friction points over 4 years.
Redesigned shop analytics dashboard; sellers reported 45% increase in time-on-task efficiency in post-launch study.
Established seller research panel of 500 participants, enabling faster qualitative data collection for the team.
Figma · Protopie · Framer · Zeroheight
Usability Testing · Diary Studies · Card Sorting · Tree Testing
Design Systems · Tokens · Accessibility (WCAG 2.1 AA)
Typeface Design · Letterpress
Wheel Throwing · Glaze Chemistry
Senior UX Designer with 8 years crafting research-backed experiences for consumer products at scale. Led full redesigns from discovery to ship, improving activation rates by up to 24%. Expert in design systems, usability research, and cross-functional collaboration. Fluent in Figma and comfortable navigating complex stakeholder environments.
The New York Times
January 2019 to Present · New York, NY
Led end-to-end redesign of subscriber onboarding for 10M+ users (40 interviews, diary studies, 6 prototype directions) — increased activation rate by 24%, reduced first-week cancellations by 17%.
Built and maintain the NYT design system adopted by 60 designers across 5 product teams, reducing design-to-dev handoff time by 35%.
Ran quarterly usability testing programme; surfaced and resolved 120+ friction points over 4 years.
Etsy
June 2015 to December 2018 · Brooklyn, NY
Redesigned shop analytics dashboard; sellers reported 45% increase in time-on-task efficiency in post-launch study.
Established seller research panel of 500 participants, enabling faster qualitative data collection for the team.
Rhode Island School of Design
2011 to 2015 · Summa Cum Laude
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