Summary
Digital Marketing Manager with 6 years driving brand growth through data-driven multi-channel campaigns. Delivered a 340% increase in qualified leads for a SaaS client while reducing CPA by 28%. Skilled in paid social, SEO, email, and attribution modelling. Team leader with experience managing cross-functional squads of up to 6.
Experience
Lead a team of 4 marketers executing multi-channel campaigns across paid social, SEO, and email for a portfolio of 12 B2B SaaS clients.
Flagship campaign for an HR tech client: 340% increase in qualified leads in 6 months, CPA reduced 28%.
Spearheaded brand refresh for a fintech client; organic social engagement up 65% within 90 days.
Built a cross-channel attribution model in Looker that replaced manual reporting and saved 8 hours/week per account manager.
Supported paid search and paid social campaigns for McDonald's and Samsung accounts with combined media budgets of $12M.
Produced weekly performance reports and presented optimisation recommendations to account directors.